Online Marketing Services

Search Engine Optimization (SEO) and Online Marketing

Though our partnerships with Google, Yahoo! and Page Polisher, Knowledge Link can offer you a complete online marketing plan to help bring qualified traffic to your site and help increase your ROI.

What is SEO?

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

What is Online Marketing (Pay-Per-Click)?

Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.